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One of many TIFF screening theaters |
Toronto is a great city: good
transportation, very clean and people are friendly. It feels like Manhattan
with a European flair. The festival is centered downtown in the
Entertainment District and almost everything is in walking distance. For those who cannot
find accommodations nearby find one near the underground or trolley lines,
which are very efficient.
We were able to put together the
travel and hotel with loyalty points keeping the trip very affordable. We used the new
UP Express, a train which connects
Pearson Airport to Union Station. $12 Canadian gets you there in 25 relaxing minutes.
Our hotel, the
Delta, was in walking distance of Union Station and boasted
amazing views. We kept our food costs low by having large breakfasts at the
hotel (included in our deal), and by taking advantage of the VIP lounge in the evenings,
which offered a variety of food and drink (also included).
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Our hotel view at night |
We attended TIFF to get the
experience of a major festival. I’ve heard it said, and found it to be true,
that it’s a good idea to attend a major festival BEFORE you have a film entered.
It’ll be a great learning experience to see how the festival runs, and how the
industry works within the fest. Our new lawyer thought it would be good to join
him and others who were attending, and to sit in on a panel.
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Toronto at night |
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1-sheets at a meeting |
TIFF is the largest festival in
North America, and with 350 films screened in ten days it’s too large. Considering
every day there are multiple premiers, screenings, panels, discussion, events and
parties one cannot not physically make them all. There were several films I had
hoped to see including
The Bleeder
(which a friend acted in) and
EgonSchiele: Tod und Madchen. My grandfather schooled with Schiele at the Vienna Academy of Fine Arts. I'll definitely see both films when they open in NY.
I had written to a few friends who I knew were
attending. At last minute one told me he had 1 extra ticket for
The Bleeder but we had set other plans
that day and time. The lines waiting for rush tickets were very long to almost
every film, and those with the most buzz were impossible to get into. We
focused on the panels, discussions and networking moments to learn as much as
we could. Our intent was to learn all we could, network where possible, and to
use TIFF as the jumping point of the reboot of our film,
MegaBall$.
We were armed with some great
looking one-sheets; heavy magazine glossy sheets with our poster on one side
and details about the project on the other. We handed out where ever we could,
but wished we totally depleted our supply before leaving. The response from
those we talked with was very positive. They liked the concept, the 1-sheet,
and one person stated our log line was the best he’s ever read.
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SAG-AFTRA / ACTRA Event |
We were invited to one party
hosted by the South African Film Office, but we opted to attend one jointly
hosted by SAG-AFTRA and ACTRA. I felt as a board member of SAG-AFTRA I was
better suited to meet and greet fellow members and union leaders. Overall a
nice event and a need break from promoting our film’s development.
The big lesson we learned a little
too late. Don’t expect to randomly meet some person in a festival that will
have time to talk about the project you’re developing. Sure, there are many filmmakers
willing to talk – and we were happy to do that. But the industry people you
want, the financiers, distributors and sales reps are so busy doing business
there’s not much time to meet. Their schedule doesn’t allow them to just grab a
wine and mingle at some panel. The trick is: once you’ve purchased your
industry pass, most festivals release a list of all the industry people
attending. You must go down that list and reach out to preset meetings. The further
in advance of the festival the better. We were able to secure one meeting in
advance, that was a little harried because it started late, and we needed to
catch the UP train back to our flight home.
Our lawyer had asked us to sit on
one of several livestreamed panels about film that coincided with the festival
which was featured on Torontoeco.tv. In addition to the development panel we
spoke on, we stayed off camera to listen to all the other panels. This was a
good move for heard some good advice, met a lot of good people -- all
colleagues of our lawyer and who took our project seriously. According to the
technician the streamed panels had 150,000 views worldwide.
We enjoyed a little down time as
well, to pace ourselves and enjoy the city. I wouldn’t mind returning for a few
days to play tourist in the early fall.
The overall lesson – plan far
ahead when attending a festival. Try to make appointments to meet industry
people long before you get there. Dress comfortable, specially shoes, and be
armed with a good 1-sheet and lots of business cards, and pens and a notepad.
Make sure your 1-sheet (or business cards) have whitespace where people can
make notes.
Today we now start doing our
follow-up. Bon chance!
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Oh, yeah!? Well, we got MEGABALL$ !! |