Wednesday, December 5, 2012

An APP a day ...

We're developing a mobile APP for MegaBall$. The purpose is to both promote and 'brand' the film, but to create an entertaining and functional APP theme related to the film.

Within the story line a character does create an APP - and it dawned on us, why not make the APP for real!? We've been working with three programmer/designers and have refined what the APP will do, and we're now waiting on bids. Once we have chosen the vendor and know our price, we'll begin a separate effort to fund the APP.

67.5% of the American population buy lotto tickets on a regular basis creating a $56 billion US Lottery industry in 2012. The largest-ever lotto jackpot worldwide was the US MegaMillions jackpot which totaled $656 million on March 2012. Popular lotto-based APPs have been downloaded more than 100,000 times. The demand is huge and these buyers represent not only a market for the MegaBall$ mobile APP, but an audience for the film.
 
Additionally, the APP will be used to sweeten any product placement/donation deals allowing those companies to advertise on the APP, which will be available for iPhone, iPad, and Android phones/tablets.
 
We are examining the possibility of doing a reading of the screenplay and, if we do, that would also be the launch of the APP. The reading will be to hear the script read before a live audience where, hopefully, potential investors and distributors will be in attendance. The first reading would be in New York, at the historical actors club - The Lambs. Two additional readings may be considered for Los Angeles and south Florida.
 
The promotional side will allow users to view the teaser, and when the film is completed they will see the trailer. Users may opt to follow our Twitter or Facebook accounts, and they will occasionally receive project update notifications. Users will also be able to see showtimes/places of the film's screening and purchase a download to their phone/tablet.
 
The funtional side is about .... well, we won't say yet. But it will be practical and entertaining.
 
Stay tuned!

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