Wednesday, March 5, 2014

Tarry On ...

As we come out of the long and cold winter, recovering from health issues and tragic fires, we turn our attention back to MEGABALL$.

It has always been part of our strategy to build our audience before we make the film. We have been building a following on our web site, on Facebook, Twitter, YouTubeLinkedIn, Google+  and Pinterest, and by posting piece about the film in a few online film sites - which has led to the project getting a listing on IMDBPro. We are active on several film industry sites such as Slated, Stage32, Funny or Die and The Black List. We have set up a MailChimp list where people may sign-up for email updates. We also sell logo merchandise on our web site and fans who have purchased T-shirts, cups, posters, etc., have posted photos of them with their items. (Proceeds from those sales help to underwrite the growing development costs.) We frequently put time in on social media to help build that following, which reaches all over the world.  We'll continue that strategy while we film by posting stills from the set and even behind-the-scene videos.

Another element that will help the marketing and audience building is our planned mobile APP, which will be functional and promotional in nature, and be released early into production. Not only will it have useful lotto elements, such as a number picker that plays lines from the script, users would be able to get production notes, buy merchandise, and even buy downloads of the completed film.
 
We are now examining the possibility of combining our financing effort with one or two other projects by other producers. In doing so the financiers could improve their chances of profit margins because the money would not be in one project but spread over several of different genres.

Soon we'll begin shooting some Vine videos - comic short items about the lotto.

We sued our winter down-time by working on all of our materials based on feedback from Molly Mayeaux. Molly is a veteran producer with over 30 films to her credit, and spent a week reviewing all our work, making recommendations on changes to the screenplay, the business plan, and more. Her insight and objectivity was very helpful, and her input much appreciated. Molly thought the title sounded a like a low-ball or raunchy comedy and is not fitting to our high-concept smart comedy. However, for the moment, we're sticking to our title which evolved by combining the two most popular lotto games - MegaMillions and Powerball. The reaction we get from everybody when they hear the title is that it's about the lotto and it's a comedy.

Visit our web site for more information on the project!

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