(Originally Posted September 20, 2010)
We keep updating and improving our Venture Plan to better lead us to funding. After reviewing with persons of experience we found one item was missing from the plan, "Revenue Projections."
We had reliable research to provide "Film Comparables" of box office results for other films in this budget/genre/rating, but failed to show the projections specific to our project. We were confident that Love of a Lifetime had a good market , so we reached out to a business associate who is an active film sales representative with years of experience.
Based on the sales rep's generous guidance we've been able to create revenue projections on our minimum/maximum budgets and add them into our Venture Plan (while eliminating some of the comparables).
We are pleasantly surprised that our expectations were lower than the projections. The sales rep made it clear that these are "very conservative...and based on a very limited success at the box office." In simple speak, the numbers reflect all sales possible for all markets after a small theatrical release, which is our goal....and sales could easily exceed the 'conservative' projections.
We had reliable research to provide "Film Comparables" of box office results for other films in this budget/genre/rating, but failed to show the projections specific to our project. We were confident that Love of a Lifetime had a good market , so we reached out to a business associate who is an active film sales representative with years of experience.
Based on the sales rep's generous guidance we've been able to create revenue projections on our minimum/maximum budgets and add them into our Venture Plan (while eliminating some of the comparables).
We are pleasantly surprised that our expectations were lower than the projections. The sales rep made it clear that these are "very conservative...and based on a very limited success at the box office." In simple speak, the numbers reflect all sales possible for all markets after a small theatrical release, which is our goal....and sales could easily exceed the 'conservative' projections.
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